Online advertising for Perth businesses
Ads on Google, Meta, TikTok, YouTube and LinkedIn, measured on leads and sales. The first decision is which platform suits your business and your budget.
Paid advertising means paying a platform to show your message to people you choose, usually through an auction. Candour Media Solutions plans and manages online advertising in Perth and across Australia: Google, Meta, TikTok, YouTube and LinkedIn campaigns, tracked on leads and sales.
Choosing a platform for online advertising in Perth
Paid ads, paid media and PPC are one idea under different names. For paid advertising in Perth, the useful question is how your customers buy.
Google Ads
People are already searching, so you meet demand instead of creating it. Suits urgent, high-intent services, and online stores through Shopping ads. What you need to spend is set largely by what clicks cost in your category. Less useful when nobody is searching for what you sell yet.
Meta Ads
Facebook and Instagram reach people before they’re looking. Suits brand awareness, ecommerce products and retargeting, which means showing ads to people who already know you. Meta’s auction weighs relevance as well as bids, so a more relevant ad can beat a higher bid. Less useful for urgent needs, when people go straight to search.
TikTok and YouTube ads
Video that shows a product working, or a person worth trusting. Suits younger audiences and products that need demonstrating. The budget has to cover making the video as well as showing it. Less useful if you can only afford one video, because one idea rarely gets a fair test.
LinkedIn ads
If you sell to other businesses, LinkedIn lets you target by job title, seniority and company. Suits high-value B2B services and corporate consulting, where one new client can carry a higher cost per lead. Less useful for everyday consumer products, where a lead isn’t worth enough to cover it.
Google Ads, when people are already looking
Someone’s hot water system fails at 9pm. They search, they compare two or three results, they call. That moment is what Google Ads sells, and for many local services it’s often the place to start.
The price of a click depends on more than your bid. Google’s auction also weighs the quality of your ad, and its Quality Score looks at how useful your landing page is to the people who click. A good ad can’t carry a poor page. If that’s the weak link, we build websites too. If clicks are arriving and enquiries aren’t, read why Google Ads stop converting.
- Search campaigns for people looking right now
- Shopping ads for online stores, driven by your product data
- Tracking of leads and sales, so spend connects to what came back
TikTok and YouTube ads, when the product needs showing
Some things sell better on screen: a process, a product in use, an owner explaining why. The opening seconds decide whether anyone stays, so the idea matters more than the polish.
We produce and manage TikTok and YouTube ads, which lets the video and the campaign be planned as one piece of work. YouTube alone offers several formats, from skippable in-stream ads to Shorts, and each asks for a different cut.
Our photo and video production and short-form Reels work can supply the footage, whether the ad runs here or on Meta. Plan for more than one version. Viewers tire of the same ad, and testing two openings teaches you more than polishing one.
How budget changes the plan
If budget is tight
- Start with one platform and do it properly
- Go where buying intent is highest, often Google Search for local services
- Keep the area and audience narrow
- Retarget people who already know you before chasing strangers
If there’s room to test
- Add a second platform once the first is tracking leads
- Test video to reach people before they search
- Try LinkedIn if one B2B client justifies a higher cost per lead
- Compare offers, audiences and creative on purpose
Frequently asked questions
What is paid advertising?
Paid advertising is any marketing where you pay a platform for the placement. Online, that usually means bidding in an auction and paying per click, view or impression. Paid media is the same idea under its industry name.
How much should I spend on online advertising?
Enough to run a fair test on one platform, and no more until it works. The right figure depends on what clicks cost in your category and what a customer is worth to you. Our guide to small business marketing budgets can help you frame it. Budgets also flex: Google says spend can reach twice your average daily budget on a busy day, within a monthly limit.
What does Candour charge to manage ads?
There’s no published fee. The quote follows the work: how many platforms and campaigns you run, how many markets you target, and whether we’re producing the video or creative as well.
Which is better, Google Ads or Facebook ads?
Neither wins on its own. Google Ads suits people already looking for what you sell, and Meta suits reaching them before they look. A plumber and a skincare brand will get different answers. Start with whichever sits closer to how your customers buy, and add the other once it’s paying its way.
How do you measure paid ads?
We measure on leads and sales. Impressions and clicks show that ads are running, and they can’t tell you whether the ads paid off. You get clear, jargon-free reporting that shows where the spend went. Good measurement depends on tracking being in place on your site, so we look at that early.
How long do paid ads take to work?
Ads can start showing soon after approval, but knowing whether they work takes longer. That depends on your budget, your category and how many leads come through to learn from, so we won’t quote a timeline before we’ve seen your market.
Find the platform that fits
Send us what you’ve tried so far and what a new customer is worth to you. We’ll suggest where the first dollars should go.