Short-form video and Reels production in Perth
Vertical video planned around what your buyers ask, then filmed in batched shoot days so you aren’t chasing a camera every week.
A steady run of Reels and TikToks shouldn’t need a crew in the office every week. Candour Media’s short-form video production in Perth plans topics around your buyers’ questions, films several vertical videos in a batched shoot day, then edits them for each platform.
Short-form video production in Perth works better in batches
Most short-form plans die the same way. Someone films a clip on a quiet Tuesday, the next one slips, and the account goes silent until the next good intention.
A batched shoot day changes the rhythm. The topics are decided in advance, everything is filmed together, and you step away with a run of videos to release over the following weeks. It also stretches the budget, because one setup serves many pieces.
Vertical video suits some jobs better than others. It works well for showing a product in use and for reaching younger audiences. It’s also a good format for one person answering one question.
That’s where we start, as a short-form video agency with marketing behind it. What does it cost? How long does it take? Is this right for me? Answer those on camera and the video is useful before it’s entertaining. It sits beside our wider photo and video production, so a batch day can share planning with a bigger shoot.
- Vertical-first planning for Instagram and TikTok
- Scripted openings that aim to hold attention early
- On-location filming at your business
- Editing for each platform
How reels production comes together
Most of the value is decided before anyone presses record.
Collect the questions
We start with what buyers ask you, what they misunderstand and what they hesitate over. Those become the topics.
Write the first three seconds
We script a clear opening line, because that’s the moment a viewer stays or scrolls.
Film the batch
We come to you and work through the list in one session, grouping videos by location and setup.
Cut for the platform
Each piece is edited vertically, with the pacing shaped to suit where it will run.
Post it or hand it over
Our social media management team can post the videos for you, or your own team can take them from there.
Social media video production, platform by platform
A vertical clip can travel between platforms, provided the differences are planned for at the start.
Instagram Reels
Where most businesses start. The product, the place and the people all need to look good here, so lighting and framing matter even in a short clip.
TikTok video production
Music needs care. TikTok says businesses cannot use its general music library for commercial purposes and points them to its Commercial Music Library, so we plan audio with that in mind.
YouTube Shorts
YouTube accepts vertical uploads as Shorts, up to three minutes, so a good answer filmed for Reels can often have a second life there.
Vertical video for ads
Meta recommends 9:16 for Reels ad placements, which is full-height vertical. Filming that way from the start means a strong organic video can become one of your paid ads without a reshoot.
Frequently asked questions
How many Reels can you film in a day?
Several, though the count changes with scripts, locations and the people on camera. We plan the list before the day, so you’ll know what we’re aiming for going in.
How long should a Reel be?
A Reel should run as long as its one idea needs, and no longer. If the point lands in fifteen seconds, stop there. Length follows the topic, so we settle it at script stage.
Do I have to appear on camera?
No, although a real person usually helps a small business build trust. Someone else from your team can front the videos, or we can build them around your product or premises.
Can we use trending music in business videos?
Often not. On TikTok, businesses are pointed to the Commercial Music Library rather than the general library. Check the rules before you use any track in brand content.
Can we learn to do this ourselves?
Yes. Our social media training suits teams who would rather film in house. Some businesses mix the two, with a batched day for the bigger pieces and phone clips in between.
Start with the questions your buyers keep asking
Send us a few, and we’ll show you how they could become a shoot day.