Social media management in Perth
Strategy, content, community and reporting in one place, so your channels keep turning up while you get on with running the business.
Candour Media’s social media management in Perth puts strategy, content, posting, community and reporting with one team. We work with businesses in Perth and across Australia, on packages curated to each client’s requirements. Success is measured in clicks, leads and sales, and our monthly reports explain the results in plain English.
Posting when you have time is how accounts go quiet
Buyers often check your socials before they ring. They scan the last few posts, read how you answer people and make up their minds. A feed that stopped in March tells them something you never meant to say.
Doing this well is close to a full-time job, which is why it falls to whoever has a spare hour. As a social media agency in Perth, we take the plan, the writing, the scheduling and the replies off your desk.
Content is usually where in-house plans run out of road. We make it too, so Reels and TikToks, photography and graphics are planned with the calendar instead of scrambled together the night before.
The replies matter as much as the posts. We monitor your comments and inbox and respond to customer enquiries, so a question from a likely buyer gets a real answer from someone who understands your business.
You stay involved where it counts, because you know your customers. We turn that knowledge into a social media strategy: the goals, the content pillars (the few topics you want to be known for) and a tone of voice that sounds like you.
- Strategy tied to your business goals
- Scheduling, posting, captions and hashtag research
- Reels, TikToks, photography and graphics
- Inbox and comment monitoring
- Paid social advertising, where it suits
Social media marketing on the channels your customers use
Few businesses need every channel. The strategy works out where your buyers spend their time, and the effort goes there. This is organic work, meaning content with no ad spend behind it, unless we say otherwise.
Instagram management
Reels, photos and captions that show what you do and who does it. For consumer brands this is often the shop window, so it has to look the part.
TikTok management
With no ad money behind it, the video has to do the work itself, so we plan and cut with TikTok in mind.
Facebook
Plenty of local customers still use it to ask questions and leave reviews. It may never be your most exciting channel, but it should never look abandoned.
LinkedIn
The natural home for selling to other businesses and for hiring. A clear point of view from real people tends to travel further than a run of company announcements.
YouTube
A home for longer videos that answer a full question. Instagram gives people a quick look at you. YouTube gives them the time to understand you.
Paid social
Organic reach only goes so far. Ads on these platforms sit with our advertising work, including retargeting on Facebook and Instagram, which shows ads to people who visited your site and left.
Social media management in Perth, measured on clicks, leads and sales
Likes are easy to count and hard to bank. Our monthly performance reports start with what people did next: who clicked through, who enquired, what sold.
Reach and engagement still appear when they explain something, such as why one post sent people to your site while another went nowhere. You’ll see which posts paid off, which didn’t and what we plan to change.
All of this relies on a website that records enquiries. If yours can’t, our websites and online stores work can close that gap, so social gets credit only where it has earned it.
What shapes a social media package
There’s no price list here. These are the questions that decide the size of the job.
- Platforms
- How many channels we look after, and whether each needs its own content or adapted versions.
- Content
- How much is video, photography or graphics, and whether it calls for a production shoot or can be built from what you already have.
- Community
- How many comments and messages come in, and how many we can answer without checking with you.
- Paid social
- Whether ads run beside your organic posts, on which platforms, and what they have to achieve.
- Starting point
- Whether your accounts need a reset first, or simply a steadier hand.
- Approvals
- Who signs off content at your end, and how many people need to see it.
Frequently asked questions
What does a social media agency do?
A social media agency plans, creates and publishes content for your business, then looks after the response. At Candour that covers strategy, scheduling, captions, hashtag research, video and photography, comment and inbox monitoring, and monthly reports.
Do you publish social media management prices?
No. Our quote comes down to how many platforms we run, how much content you need, whether a shoot is involved and how busy your inbox is.
How long does social media take to work?
Plan in months rather than weeks. Organic social builds through consistency, and the early stretch often goes on learning which topics your audience responds to. We can’t promise a date, but the monthly reports will show whether things are moving.
Do you manage TikTok organically or only run ads?
We do both. Organic TikTok management means planning, filming and posting content with no ad spend behind it. TikTok ads sit within our online advertising work.
Can you train our team instead?
Yes. If you’d rather keep social in house, our social media training is built for that.
Can you manage our social media from another state?
Yes. We’re based in Perth, and strategy, posting and reporting don’t need a shared postcode. Location mainly matters when we plan a shoot.
Point us at your socials
Send us your accounts and the goal you care about most, and we’ll say what we would change first.