Social media training and workshops for teams
Your team learns to shoot Reels and TikToks, write better copy and plan ahead. Taught by people who make this content for a living.
Your staff learn to shoot Reels and TikToks, write copy, use the platform tools and batch a month’s worth of content in a few days. That’s a Candour Media Solutions social media workshop in Perth: hands-on, in-house training, taught by people who make this content for a living.
Social media training from people who make the content
Social media tends to land on whoever is keenest, or closest to a phone. Then it becomes the third job on a busy list, done in the gaps.
We make this content for a living, through our photo and video production and social media management work. That shapes what we teach. We care about the small production decisions that decide whether something gets watched: how a shot is framed, what the first line says, whether the idea fits the time you have.
In-house social media training also means the lessons are about your business. We shape each workshop around your team, your customers and the platforms you actually use, so staff can see how it applies to their own job.
The aim is a team that can plan, shoot, write and publish with confidence, without waiting on someone outside the business.
What your team learns in a social media workshop in Perth
Reels and TikToks
Reels training starts with shooting: framing, light, sound and holding attention in a short vertical video.
Copy that sounds like you
Captions and opening lines that are clear, specific and in your brand’s voice, with a reason to keep reading.
Meta Business Suite
The backend of what many people still call Facebook Business Suite, so staff know where things live and how to plan posts.
Instagram Insights
What the numbers mean and which ones to ignore. Instagram shows insights for the past 90 days, so regular check-ins beat an annual look.
LinkedIn Sales Navigator
For businesses selling to other businesses. LinkedIn’s sales tool searches by filters such as job function and seniority, and we show how to get around it.
Batching
How to create a month’s worth of content in a few days, so posting stops being a daily scramble.
How batching a month of content works
This is the method we teach. It sounds ambitious until the work is grouped properly.
Plan the month
Choose the ideas first: what you want to say, what you need to show and which platform each piece is for.
Shoot in one block
Film several pieces in one go with a shot list in hand. Setting up once is quicker than setting up ten times.
Write while it’s fresh
Do the captions and opening lines as a batch, while the ideas are still in your head.
Schedule and review
Load the posts into your scheduling tool, then check what earned attention and feed that into next month.
Train your team, or hand it over
Both are honest options, and we offer workshops as well as social media management. The deciding factor is usually time.
A workshop suits you if
- Someone on staff has time set aside for social
- Your team knows your customers better than an outsider could
- You want the skill to stay in the business
- You’re happy for content to feel real before it feels polished
Management suits you if
- Social keeps falling to the bottom of the list
- You’d rather review content than make it
- Nobody on staff wants to be on camera or behind it
- You want a production standard that’s hard to reach in-house
Frequently asked questions
What does a social media workshop cover?
Ours covers shooting Reels and TikToks, writing copy, finding your way around tools such as Meta Business Suite, LinkedIn Sales Navigator and Instagram Insights, and batching content. We shape the mix around your team, so a business that lives on LinkedIn won’t spend its time on TikTok.
Who should attend in-house social media training?
Anyone who will touch the accounts, plus whoever approves what gets posted. Including the approver matters more than people expect, because a team can’t batch content if every post waits on a sign-off nobody planned for.
Do we need professional camera gear to make Reels?
No. Reels and TikToks can be shot on a phone, and that’s what most staff have to hand. Good light and clear sound do a lot of the work. If you’d like a higher production standard for key pieces, we can shoot those for you.
Do you run public social media courses in Perth?
Our workshops are built for teams, so there are no public dates on this site. If you want to discuss a session for your staff, get in touch.
What affects the price of a workshop?
Mostly headcount, the platforms you use and what you want covered. We scope each workshop to the team and don’t publish a fee. Our training and strategy page shows what else we run.
Are we responsible for comments on our social media pages?
Yes, if they’re false or likely to mislead. The ACCC says businesses are responsible for what others post on their pages, and that the same rules as other advertising apply to their own posts. It suggests setting clear posting rules and removing misleading comments. Your team should know this before they’re handed the logins.
Teach your team to make the content
Who’s on the team, which platforms matter, what’s getting in the way: that’s all we need to sketch a workshop.